Hair Trends and Product Launches Summer 2024

Summer is slowly coming to an end but before we say goodbye let’s talk all about hair trends and products.

It’s no secret that sleek straight hair has been the beauty standard for the past decade. But what about curly hair? As a natural curly hair girlie myself, I never let my natural curls out. The truth is with so many hot tools and products promoting straight hair it’s no surprise why women like myself have been hiding their curls.

According to Spate, the largest hair concern by volume is curly hair, with 5.5M average monthly searches.

A recent report by Allied Market Research forecasts that the worldwide curl-product market, valued at nearly $10 million in 2021, will grow 60% by 2031, reaching $15.7 million.

Below you can find some of summers hottest hair trends and the newest launches focusing on textured & curly hair health to daring chunky highlights.

CURLY HAIR HEALTH

GET THE LOOK:

-          Redken’s Acidic Bonding Curls collection is formulated to heal the uniquely structured hair bonds in processed, damaged curls, to repair curl strength from the inside. 92% saw healthier & more defined curls in 1 use*

-          Moroccanoil Curl Collection defines curls while intensely hydrating and moisturizing.  

-          *FUNCTIONAL COLOR TREND*: Lived-In Curlyage - For all the curly girls that crave extra dimension. This high impact technique enhances the curl pattern, providing pops of color and added texture which defines the voluminous shape of curly hair giving a sun kissed ‘I just got back from a beach vacation’ vibe. 

CALICO HAIR

“Calico hair, similar to that of a Calico cat is the rare combination of 3 tones: blonde, brunette and red.  The trend of Calico hair really goes hand-in-hand with the resurgence of early 2000’s fashion and hair color. If you notice how trends emerge, we began late last year to see the return of the big 90s blowout, followed by chunky 2000’s highlights, and now moving into the more emo era of 2002-2006.” – Redken Ambassador, Adrienne Dara

 GET THE LOOK: “It is all about color blocking. The key to success here is ensuring that your sectioning prior to the color service is precise. You will need three key colors to achieve the perfect Calico and consistent Shades EQ glosses to keep your hair refreshed. The blonde tone can be either cool or warm, the brunette tone can be light or dark and the red can be copper or bold cherry.”

FLIPPED HAIR

“The flipped ends style began in the 1960s and dominated as the ‘It Girl’ look. Innovators of this look were Jackie O, Marlo Thomas and Goldie Hawn –and of course, Farrah Faucet.” – Redken Ambassador, Adrienne Dara

 GET THE LOOK: For those who may struggle with styling their hair, Adrienne recommends velcro rollers. “These are user-friendly and the styling time is extremely minimal. For those who are more advanced, I would recommend using a heated tool, such as a curling iron or a flat iron. Either of these are great for securing the style and locking it in.”

Redken Acidic Bonding Curls  

Redken’s first ever bonding care created specifically for curly hair, this range is formulated with curl bond technology to restore the natural curl pattern and health to processed, damaged curls and coils.  Infused with coconut & avocado oil + shea butter, the collection is silicone free for lightweight, bouncy and hydrated curls – without the weight.  Citric Acid, Glycine and Urea penetrate the hair follicle to build bonds and repair curl strength from the inside out.  92% saw healthier, more defined curls after just 1 use* and 85% saw less frizz for up to 96 hours**.  The new range includes Acidic Bonding Curls Silicone Free Shampoo, Silicone Free Conditioner and Silicone Free Leave-In Treatment. 

Available at Redken salons nationwide, Amazon.com, Ulta and Ulta.com

https://www.redken.com/hair-care/bundles/acidic-bonding-curls-trio.html

https://www.ulta.com/p/acidic-bonding-concentrate-shampoo-pimprod2022376?sku=2578815

*based on consumer test results, acidic bonding curls system  

**system of acidic bonding curls shampoo, conditioner, and leave-in vs. non-conditioning shampoo 

Moroccanoil Curl Enhancing Shampoo

A curl-boosting shampoo with nourishing argan oil to restore elasticity, shine and manageability. Moroccanoil® Curl Enhancing Shampoo gently cleanses to reveal noticeably soft and smooth curls that are full of definition and free of unwanted frizz. A blend of hydrolyzed vegetable protein and Abyssinian oil strengthens and protects, for weightless curls that look and feel healthy with bounce and movement. Nourish the hair while achieving beautiful, natural and healthy looking curls with Moroccanoil’s Curl Enhancing Shampoo with argan oil.

Price: $26; Available at https://www.moroccanoil.com/products/curl-enhancing-shampoo

Moroccanoil Curl Enhancing Conditioner

A curl-boosting conditioner with nourishing argan oil to restore elasticity, shine and manageability. Moroccanoil Curl Enhancing Conditioner gently detangles to reveal noticeably soft and smooth curls that are full of definition and free of unwanted frizz. A blend of hydrolyzed vegetable protein and Abyssinian oil strengthens and protects, for weightless curls that look and feel healthy with bounce and movement.

Price: $26; Available at https://www.moroccanoil.com/products/curl-enhancing-conditioner

Moroccanoil Intense Curl Cream

For natural curls and waves that look shiny, shapely and beautifully refreshed, Moroccanoil® Intense Curl Cream is a leave-in conditioner that moisturizes and fights stubborn frizz without stickiness. Infused with nourishing argan oil and vitamins to keep wavy and curly hair looking hydrated and touchably soft all day.

Price: $36; Available at https://www.moroccanoil.com/products/intense-curl-cream

Moroccanoil Curl Defining Cream

Put your best curl forward. This all-in-one curl solution replaces regular cocktailing of a gel, mousse, or serum. Argan oil-infused formula increases bounce and movement of naturally curly and wavy hair for frizz-free curls with improved shape and separation. It defines and enhances the curl pattern, while softening texture with a gentle, touchable hold.

Price: $36; Available at https://www.moroccanoil.com/products/curl-defining-cream

Moroccanoil Curl Enhancing Conditioner

A curl-boosting conditioner with nourishing argan oil to restore elasticity, shine and manageability. Moroccanoil Curl Enhancing Conditioner gently detangles to reveal noticeably soft and smooth curls that are full of definition and free of unwanted frizz. A blend of hydrolyzed vegetable protein and Abyssinian oil strengthens and protects, for weightless curls that look and feel healthy with bounce and movement.

Price: $26; Available at https://www.moroccanoil.com/products/curl-enhancing-conditioner