Garnier Fructis Celebrity Ambassador Becky G
This morning, Garnier Fructis announced its partnership with the internationally renowned recording artist, songwriter, actress, entrepreneur, and activist, Becky G, who will serve as the brand's new spokesperson. Becky G, known for her strong self-expression, signature sleek styles, and captivating stage presence, was the perfect for the Garnier Fructise Sleek and Stay Activated Serum campaign. Inspired by her nonstop lifestyle, Becky starred the new campaign, "Put It To The Test," where she put the serum to the ultimate test during a night out with friends. The "Put It To The Test" campaign truly embodies the fusion of the brand and Becky's artistry, offering audiences a glimpse into her creative world. Her longtime DJ and cousin, DJ Awsumo, created the perfect vibe as the club's DJ, and a close friend even made a cameo as a featured extra. Adding another layer of personal touch, producer Massara crafted an exclusive track for the shoot, perfectly infusing the campaign with Becky's signature sound. This product is Becky G's essential secret for achieving ultra-sleek, humidity-resistant hair that can last for up to five washes, whether she is performing under hot stage lights, traveling through airports, or dancing for extended periods. This collaboration extends beyond the initial launch campaign. Throughout the year, Becky G and Garnier Fructis will be introducing exclusive creative content, social media engagements, and live events. We will be seeing many moments that will celebrate Becky G’s passion for both music and beauty.
Garnier Fructis Sleek & Stay Heat-Activated Serum
Frizzy, dry hair? As the #1 anti-frizz brand, Garnier’s Sleek and Stay Heat-Activated Serum gives hair ultra glassy sleek, high-shine that lasts up to 5 washes. This leave-in serum provides heat protection up to 450F and is infused with alpha-silane for long-lasting sleekness. Formulated without parabens, phthalates, or DMDM Hydantoin. Garnier is approved by Cruelty Free International under the Leaping Bunny program.
Price: $9.99
Elizabeth Torres