Summer is in full effect, and we all want our hair, skin, and makeup to exude a healthy glow. I am so excited to share with you some of L’Oréal Paris's latest launches, which are sure to give you that radiant luminescence. These new products include cosmetics, skincare, and haircare, offering a range of options to achieve that coveted luminous look.

Among the exciting skincare releases are the “Collagen Moisture Filler Bounce Serum” and the “Bright Reveal Vitamin C Glow Moisturizer” designed to hydrate and brighten.

For cosmetics, the “Infallible Skin Ink 2-in-1 Foundation Concealer” and the “Plump Ambition Hyaluron Lip Oil PH” will help you achieve a flawless base and a unique lip tint.

Finally, in haircare, the “Elvive Glycolic + Gloss Collection” promises to deliver high-shine, glossy hair.

See below for product details and links to shop.

Collagen Moisture Filler Bounce Serum

An obsession-worthy starter serum with 72- hours of intense hydration and bounce. This daily ultra-hydrating serum instantly delivers radiance and dry overtime; fine lines are visibly minimized, and skin looks plumper and healthy. The pearlescent, milky texture with light-reflecting technology diffuses light evenly to reveal an instant glow. What’s even better is that it’s under $20. Boosted with Hydrating Hero Ingredients: 8% Collagen + Squalane + Glycerin. For shade matching, virtual try ons and personalized routines tailored to individual needs, tap L’Oreal Paris’ AI-powered virtual beauty assistant, Beauty Genius.

Price: $12.99; Available on lorealparisusa.com mass, food and drug retailers nationwide beginning June 2025 and in-store late August/September.

Bright Reveal Vitamin C Glow Moisturizer

A dermatologist-validated, supercharged moisturizer providing 72H of glowing hydration from Day 1. Formulated with 3 top derm ingredients - Niacinamides, Vitamin C and Ceramides to visibly nourish, brighten and fade post-acne marks, revealing healthier skin day after day without clogging pores. The non-sticky formula is lightweight and perfect for daily use. For shade matching, virtual try ons and personalized routines tailored to individual needs, tap L’Oreal Paris’ AI-powered virtual beauty assistant, Beauty Genius.

PRODUCT BENEFITS

After only 1 application, experience 72H hydration and an all-day strengthened skin barrier.

Youthful glow after 8 weeks*. +35% Brightness, +22% Even Tone, -34% Post-Acne Marks

Visible results:

After 1 use, skin looks radiant and renewed. The skin barrier is strengthened
After 1 week, skin tone looks transformed and perfected. Skin looks more youthful
After 8 weeks, see results on increased brightness, skin tone evenness and a reduction in post-acne mark intensity, dark spot intensity and fine lines

Price: $24.99; Available on lorealparisusa.com mass, food and drug retailers nationwide July 2025

Infallible Skin Ink 2-in-1 Foundation Concealer  

Skin Ink evens like a foundation and covers like a concealer that’s light as ink! The formula has a buildable 48- hour long wear where you need it in a soft matte finish that doesn't cake and doesn't crease. Get a transfer resistant, waterproof, sweatproof, and humidity proof base that grips so hard you don't need a primer. For shade matching, virtual try ons and personalized routines tailored to individual needs, tap L’Oreal Paris’ AI-powered virtual beauty assistant, Beauty Genius.

Price: $18.99; Available in 22 shades at Ulta.com June 2025

Plump Ambition Hyaluron Lip Oil pH

Set your plump ambitions higher with the brand-new Plump Ambition Hyaluron Lip Oil pH from L’Oréal Paris! An indulgently nurturing oil with pH-powered technology that creates a true to you tint that plumps, hydrates, and transforms your lips with a lasting stain of pink unique to you. Providing glassy shine and a plumper lip look without compromising comfort or care; Plump Ambition pH is gentle enough for even the most sensitive lips. Plump Ambition Hyaluron Lip Oil pH brings a whole new approach to lip plumpers, a classy, glassy plump look now in transformative hues of bespoke pink tint. Available in 4 shades, pH Berry Noir, pH Cristal Ice, pH Rose and pH Lilac. For shade matching, virtual try ons and personalized routines tailored to individual needs, tap L’Oreal Paris’ AI-powered virtual beauty assistant, Beauty Genius.

Price: $13.99; available at lorealparisusa.com, mass, food and drug retailers nationwide June 2025

NEW L’Oréal Paris Elvive Glycolic + Gloss Collection
Introducing the power of Glycolic Acid to hair care, L’Oréal Paris welcomes Elvive Glycolic + Gloss Collection! Designed to deliver high-shine, glossy hair, the Glycolic + Gloss line features Shampoo, Conditioner, and High Shine Leave-In Serum. The leave-in serum offers versatility for consumers, providing an extra boost of shine on both wet and dry hair. With an innovative formula containing Glycolic Acid, an ingredient renowned for its smoothing and exfoliating properties in skincare, this collection delivers up to 14x smoother hair and next-level gloss when used as a complete system.

High Shine Leave-In Serum, $7.97: Formulated with 4% Glycolic Acid Complex, this serum gives hair instant, high shine and can be applied to both wet and dry hair.
Shine Boosting Shampoo & Conditioner, $4.97/each: Formulated with Glycolic Acid, this shampoo and conditioner make hair 14x smoother, giving it a high shine and a next level gloss when incorporated with the serum

Available exclusively at Walmart stores nationwide on Aug 1 and available at lorealparisusa.com, Walmart.com For virtual try ons and personalized routines tailored to individual needs, tap L’Oreal Paris’ AI-powered virtual beauty assistant, Beauty Genius.